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KENDRICK LAMAR’S ‘THE HEART PART 5’ VIDEO KICKS OFF PARTNERSHIP WITH ‘SOUTH PARK’ CREATORS TREY PARKER AND MATT STONE

By Jem Aswad for Variety

It took a village to create Kendrick Lamar’s mind-melting new video for his song “The Heart Part 5,” which on the surface is just him performing in front of a red backdrop until you realize that his face deepfakes into those of OJ Simpson, Jussie Smollett, Nipsey Hussle, Kobe Bryant and Kanye West

By Jem Aswad for Variety May 9, 2022

It took a village to create Kendrick Lamar’s mind-melting new video for his song “The Heart Part 5,” which on the surface is just him performing in front of a red backdrop until you realize that his face deepfakes into those of OJ Simpson, Jussie Smollett, Nipsey Hussle, Kobe Bryant and Kanye West (who, ironically, himself dropped a video the same day using deepfake technology).

While the video was directed and executive produced by Lamar and longtime creative collaborator Dave Free and features a host of creative collaborators (listed below), the deep fake is credited to Deep Voodoo, a studio launched by “South Park” creators Trey Parker and Matt Stone to specialize in the technology — and the “The Heart Part 5” video appears to be the first fruit of a partnership between Lamar’s PGLang company and the “South Park” founders’ Park County banner to produce a new feature film for Paramount Pictures. (Lamar, Parker, Stone and reps for PG Lang and Deep Voodoo all declined Variety’s requests for an interview about the video.)

Read the Full Article at Variety

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THE ‘SOUTH PARK’ GUYS BREAK DOWN THEIR VIRAL DEEPFAKE VIDEO

By Dave Itzkoff for The New York Times

In a New York Times Interview, Trey Parker, Matt Stone and their collaborator Peter Serafinowicz discuss the back story of “Sassy Justice,” their deepfake video that used images of President Trump and others.

In a New York Times Interview, Trey Parker, Matt Stone and their collaborator Peter Serafinowicz discuss the back story of “Sassy Justice,” their deepfake video that used images of President Trump and others.

Like so many other things on the internet, the viral video “Sassy Justice” seemed too good to be true when it started showing up on television and then on the internet earlier this week. Presented as a local news broadcast from a station in Cheyenne, Wyo., the video is hosted by a reporter named Fred Sassy, who appears to be a dead ringer for President Trump — if he wore a cheap suit and a white wig and spoke with a campy accent.

See the full article in the New York Times

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